Frankie | Identidad visual 

                          Frankie Pizza is built around a straightforward, no frills approach inspired by classic New York neighborhood pizzerias. The brand focuses on the essentials: fresh dough, real cheese, and pizzas straight out of the oven, served as hot slices with cold sodas. Since 2024, Frankie delivers a simple, fast, and honest experience designed exclusively for takeout.
                          



























Services:                 
                                  Illustration
                                  Art Direction
                                  Packaging Design
                                  Visual Identity




Visual Identity Process 

                           The graphic system is centered around a hand-drawn illustration with expressive, imperfect strokes, reinforcing the concept of freshness and continuous production. The spinning pizza balanced on a hand conveys movement, craftsmanship, and confidence, while the bold, organic typography adds character and a strong visual voice.




Packaging Design

                           Frankie Pizza’s packaging system was designed to translate the brand’s identity into  everyday objects while maintaining consistency, simplicity, and strong visual recognition. The concept relies on a bold monochromatic palette and clean compositions, with the logo positioned as the main visual anchor.
                                                      
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