Minimi | Visual Identity
Minimi is a contemporary brand for babies and children that celebrates simplicity, tenderness, and discovery in the early stages of growth. Named after their daughter Minnie, Minimi offers soft, functional, and safe products designed with attention to detail, created to accompany families in their daily lives with warmth and confidence.
A soft color palette and clean typography reinforce its calm and affectionate personality, while the visual system adapts easily to packaging, editorial pieces and digital environments, always maintaining a delicate, coherent and memorable presence.
Services :
Illustration,
Art Direction,
Motion Graphics
Illustration,
Art Direction,
Motion Graphics
Packaging Design
Visual Identity
Designed by and for children
Minimi is a brand created to accompany children during their care time, those little moments when bath time can also be play, calm, and bring smiles. Each product is designed to make skin feel soft, protected, and happy, like a warm hug after a day of adventures.
Illustrations by Minimi
Minimi's illustrations create a warm, welcoming world filled with small, everyday moments related to care and bath time. Each element is drawn with soft lines, rounded contours, and expressive gestures that convey tenderness, security, and playfulness. The pastel color palette, primarily pinks and greens against a light blue background, reinforces the feeling of warmth, cleanliness, and childlike well-being.
